Is Your Ethical Reputation A Turn-Off?
tagged ethics, integrity, Reputation Branding, reputation loser, trust and values
In terms of acting ethically, employers who say one thing, but do another, will find it increasingly difficult to attract and retain loyal employees according to new international and New Zealand-based research.
Even though the tables have been turned somewhat as a result of the recession, and employers may have an apparently wider choice of candidates for vacant positions, the issue facing many workplaces today is whether they are shortlisted by candidates at all.
An article in the New Zealand Herald today notes a survey of 100,000 people across North America, Europe and Asia-Pacific by Kelly Services found almost 90% of respondents said they were more likely to work for an organisation they believed was ethically and socially responsible.
The article’s author, Brad Stewart, also notes 80% said they would like to work for an environmentally responsible employer, and the willingness to accept lower pay to work for an employer with a good reputation was high across the generations. Fifty-three percent of Baby Boomers, 48% of Gen X and 46% of Gen Y respondents said they’d go for a good reputation ahead of higher pay. Read the rest of this entry »
