Each month, in my Reputationz newsletter, I highlight three ‘Reputation Winners’ and three ‘Reputation Losers’.

One of the reputation winners featured in the November 09 issue were the ‘musical stairs’ installed at a Swedish underground (subway) station. Click here to watch the YouTube footage.

The stairs were designed to encourage travellers to take the stairs, rather than the escalator, and have fun in the process. And it worked, with 66% more people than normal chose to use the stairs rather than the escalator. Judging by the smiles on the faces of many of those emerging from the subway, they certainly delivered on the fun quotient too. Read the rest of this entry »