Tiger Woods’ admitted ‘indiscretions’ have tee’d off more than a few people recently, including his wife, Elin, his corporate sponsors, and bigwigs in the golfing world.

Sponsors Accenture, Gillette, Tag Heuer and AT&T are publicly distancing themselves from sports’ first billionaire and no doubt ruing the fact that their names are likely to be associated with the scandal for years to come. (Perhaps the so-called ‘Curse of Gillette’ works both ways?)

Woods’ family and his sponsors have a right to feel aggrieved, and seriously let down, by his actions. It’s a breach of trust on a spectacular scale. Read the rest of this entry »