Have we reached ‘Peak Trust’?
tagged ethics, integrity, Reputation Branding and trust
In terms of trust, is ‘business as usual’ what we really want? For many business owners and operators the answer will clearly be ‘yes’.
However, given the ever-expanding list of failed finance companies, apparently less-than-honourabe senior executives and so-called ‘professionals’ that turned out to be anything but, a large number of the people I’m speaking with certainly don’t want business to go back to being ‘usual’. What they want is quite the opposite – ‘business unusual’ – particularly in terms of trust that is, demonstrate some!
Business heretic Mark Di Somma’s blog post ‘Peak Trust’ is very timely and right on the button. Much like the concept of ‘peak oil’, Di Somma notes “some sectors have reached and passed their highest levels of trust – and that they can now expect trust to be harder to find and to cost much more to generate than it has historically.” I agree.
The fact that so many industries and sectors are now having to be regulated, and legally reigned-in, in an effort to weed-out the unscrupulous and dishonest is pretty disheartening.
One would think businesses would put their client or customer first – as so many say they do – and genuinely provide what’s right for the custmer as opposed to what maximises profits for the business. However, for a large swathe of businesses, and individuals within them, this wasn’t, and isn’t, the case.
Philosopher Joseph Hall said “A reputation, once broken, may possibly be repaired, but the world will always keep its eyes on the spot where the crack was”.
Regulation won’t win back high levels of trust. It will simply make it easier for consumers to consider one more variable in deciding who to engage with and use. Although it’s sad, it’s essential in a post-’peak trust’ economy.





New Year resolutions happen every year, but predictions generally only occur at the turn of a decade. Knowing what might happen before it actually occurs would certainly be handy.
Two stories caught my eye this week regarding companies making claims they apparently haven’t been able to keep.
2009 was the year the rules changed. The ‘who cares?’ attitude that seemed to dominate so many of our businesses, and personal interactions, up until then finally faced a reality check. Suddenly, large numbers of us started to care.