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	<title>TrustBite</title>
	<link>http://trustbite.co.nz</link>
	<description>Reputation, trust, integrity and word-of-mouth marketing.</description>
	<lastBuildDate>Wed, 16 May 2012 03:18:49 +0000</lastBuildDate>
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		<title>Former Yahoo! CEO Scott Thompson gets an &#8216;F&#8217; for Honesty</title>
		<description><![CDATA[What is it about senior executives and &#8216;not-entirely-truthful&#8217; academic claims on some of their CVs?
Yahoo!&#8217;s CE, Scott Thompson, is the latest to find his career bent out of shape following revelations that the bachelor&#8217;s degree in computer science noted in his bio didn&#8217;t actually exist.
That in itself is cause for concern over his integrity and [...]]]></description>
		<link>http://trustbite.co.nz/2012/05/former-yahoo-ceo-scott-thompson-gets-an-f-for-honesty.html</link>
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		<title>Are You Leveraging The Power of Testimonials?</title>
		<description><![CDATA[Testimonials, or endorsements, are arguably one of the most powerful promotional tools we can have in our armoury, especially since recommendations are around eight times more powerful than anything we can say about ourselves.
When all other things appear to be equal, or at least largely similar, positive support from an independent third party can swing [...]]]></description>
		<link>http://trustbite.co.nz/2012/05/are-you-leveraging-the-power-of-testimonials.html</link>
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		<title>Twitter the Whistleblower</title>
		<description><![CDATA[The ease and speed with which social media/networking sites such as Twitter and Facebook can spread information is in the news again as Barak Obama&#8217;s unheralded low-key visit to Afghanistan was almost blown by tweets from the region.
Presidential aides rebutted the tweets in an effort not to damage security arrangements but their efforts ultimately proved [...]]]></description>
		<link>http://trustbite.co.nz/2012/05/twitter-the-whistleblower.html</link>
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		<title>Reputation Winners &amp; Losers April 2012</title>
		<description><![CDATA[In Reputationz News each month I highlight what I consider to be recent reputation winners and losers. They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.
Check out the lists below for my pick of [...]]]></description>
		<link>http://trustbite.co.nz/2012/04/reputation-winners-losers-april-2012.html</link>
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		<title>Forget B2B &amp; B2C &#8211; If You&#8217;re In Business You Need To Be P2P</title>
		<description><![CDATA[If you&#8217;re in business it&#8217;s highly likely that at some point you will have been asked whether you follow a B2B (business to business) or B2C (business to consumer) model. The question is usually asked to help clarify what kind of marketing, positioning and processes and systems you might need as these can vary depending [...]]]></description>
		<link>http://trustbite.co.nz/2012/04/forget-b2b-b2c-if-youre-in-business-you-need-to-be-p2p.html</link>
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		<title>A Tiger&#8217;s Tail of Outstanding Customer Service</title>
		<description><![CDATA[It makes a refreshing change to see a customer service response go viral because of how well it&#8217;s been handled, rather than how badly.
Three-and-a-half year old Lily Robinson wrote to UK supermarket giant Sainsbury to point out that Tiger bread really should be called Giraffe bread (which I happen to agree with).
Her letter could have [...]]]></description>
		<link>http://trustbite.co.nz/2012/04/a-tigers-tail-of-outstanding-customer-service.html</link>
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		<title>Managing Change in 5 Easy Steps</title>
		<description><![CDATA[Change is inevitable. It’s something we can guarantee will happen. Of course that doesn’t make it any easier, especially when change is forced upon us, or when we feel the change is unwarranted or inappropriate.
Managing the pre-change process effectively is essential if you want customers to welcome and support the change rather than challenge it.
If [...]]]></description>
		<link>http://trustbite.co.nz/2012/03/managing-change-in-5-easy-steps.html</link>
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		<title>Chris Cairns&#8217; Reputation on Trial</title>
		<description><![CDATA[The libel case brought by former New Zealand cricketer Chris Cairns being heard at the High Court in London demonstrates how brutal trying to defend one&#8217;s reputation can be.
Even if Cairn&#8217;s wins the case, the damage caused by having his personal and professional life laid bare in the process is likely to make it something [...]]]></description>
		<link>http://trustbite.co.nz/2012/03/chris-cairns-reputation-on-trial.html</link>
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		<title>The Common Sense of Critical Thinking</title>
		<description><![CDATA[The irony of common sense is that it’s anything but. In my experience ‘common sense’ isn&#8217;t very common. In fact, it seems like it may even be heading towards extinction.
One reason for this may be that we’ve become accustomed to relying on what other people ‘feed’ us in terms of information. Our access to knowledge [...]]]></description>
		<link>http://trustbite.co.nz/2012/03/the-common-sense-of-critical-thinking.html</link>
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		<title>Personality with Attitude</title>
		<description><![CDATA[I spend a fair amount of time working with young people particularly in terms of helping them prepare for and present well at interviews, and getting that all important first &#8216;proper&#8217; job.
Along with helping them develop relevant skills, and giving them tips and insights into what employers look for in a young person, we reiterate [...]]]></description>
		<link>http://trustbite.co.nz/2012/02/personality-with-attitude.html</link>
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