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	<title>TrustBite</title>
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	<description>Reputation, trust, integrity and word-of-mouth marketing.</description>
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		<title>Facebook &#8216;Face-Off&#8217;. Might you be the centre of attention and not even know it?</title>
		<link>http://trustbite.co.nz/2010/03/facebook-face-off-might-you-be-the-centre-of-attention-and-not-even-know-it.html</link>
		<comments>http://trustbite.co.nz/2010/03/facebook-face-off-might-you-be-the-centre-of-attention-and-not-even-know-it.html#comments</comments>
		<pubDate>Sun, 07 Mar 2010 23:53:39 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[reputation loser]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=554</guid>
		<description><![CDATA[
Have you been part of a ‘Facebook Face-off? Apparently it’s becoming an increasingly popular trend.


Significant numbers of clients and consumers are turning to the popular social networking site to vent their anger and frustration if they feel a company or individual has failed to deliver in some way.


The ease with which a Facebook profile can [...]]]></description>
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		<title>Social networking psychosis</title>
		<link>http://trustbite.co.nz/2010/03/social-networking-psychosis.html</link>
		<comments>http://trustbite.co.nz/2010/03/social-networking-psychosis.html#comments</comments>
		<pubDate>Mon, 01 Mar 2010 06:30:38 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=535</guid>
		<description><![CDATA[It had to happen, and this week it did. I finally experienced &#8216;Facebook Fatigue&#8216;.
Social networking might have become the biggest single activity on the internet, but I&#8217;m definitely starting to feel overwhelmed by the mass of social networking sites I&#8217;m encouraged to join on almost a daily basis.
Hardly a day passes without being invited to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tortuous times for Telecom</title>
		<link>http://trustbite.co.nz/2010/02/tortuous-times-for-telecom.html</link>
		<comments>http://trustbite.co.nz/2010/02/tortuous-times-for-telecom.html#comments</comments>
		<pubDate>Wed, 24 Feb 2010 02:28:38 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation loser]]></category>
		<category><![CDATA[Telecom]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=530</guid>
		<description><![CDATA[Over-promising and under-delivering is one of the biggest reputation-damagers there is.
If the breach of promise is relatively minor, most of us will forgive an organisation and give it a second, or even third, chance to deliver and meet our expectations.
However, when promises continue to be broken, and serious doubts are raised about a company&#8217;s ability [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Research confirms online reputation increasingly important</title>
		<link>http://trustbite.co.nz/2010/02/research-confirms-online-reputation-increasingly-important.html</link>
		<comments>http://trustbite.co.nz/2010/02/research-confirms-online-reputation-increasingly-important.html#comments</comments>
		<pubDate>Sun, 14 Feb 2010 07:39:49 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=519</guid>
		<description><![CDATA[Do you worry about your online reputation? It seems many of us don&#8217;t &#8211; but we should.
Research carried out by Microsoft recently highlighted just how powerful the internet can be in terms of affecting how job-seekers, companies and consumers are perceived.
Stark findings from the study of 2,500 consumers, HR managers and recruitment professionals in the [...]]]></description>
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		<title>&#8216;United Breaks Guitars&#8217; &#8211; Viral video at its best</title>
		<link>http://trustbite.co.nz/2010/02/united-breaks-guitars-viral-video-at-its-best.html</link>
		<comments>http://trustbite.co.nz/2010/02/united-breaks-guitars-viral-video-at-its-best.html#comments</comments>
		<pubDate>Tue, 09 Feb 2010 07:04:30 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation loser]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=504</guid>
		<description><![CDATA[Much like the Kryptonite bike lock debacle back in 2005, the Sons of Maxwell &#8216;United breaks guitars&#8217; video  continues to be picked up on the web and damage United’s reputation.
When the airline damaged a $3,500 Taylor guitar and refused to accept liability, or provide any kind of compensation, Dave Carroll hit back where it hurt [...]]]></description>
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		<title>What Will Matter?</title>
		<link>http://trustbite.co.nz/2010/02/what-will-matter.html</link>
		<comments>http://trustbite.co.nz/2010/02/what-will-matter.html#comments</comments>
		<pubDate>Mon, 01 Feb 2010 07:36:29 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Character]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=492</guid>
		<description><![CDATA[Did you finalise your New Year resolutions? Got your targets and action plans in place for a stellar year in 2010? Are you lining things up to give yourself the best chance possible of achieving everything you want this year?
Great! You’re amongst a small percentage of people committed to making things happen. People who are [...]]]></description>
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		<title>Reputationz&#8217; predictions for 2010 and beyond</title>
		<link>http://trustbite.co.nz/2010/01/reputationz-predictions-for-2010-and-beyond.html</link>
		<comments>http://trustbite.co.nz/2010/01/reputationz-predictions-for-2010-and-beyond.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:09:11 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=477</guid>
		<description><![CDATA[New Year resolutions happen every year, but predictions generally only occur at the turn of a decade. Knowing what might happen before it actually occurs would certainly be handy.
If we could predict what might happen it would certainly give us a competitive edge.  We could be &#8216;one-step-ahead-of-the-game&#8217;, give us an opportunity to maximise every opportunity [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are you missing the social media revolution?</title>
		<link>http://trustbite.co.nz/2010/01/are-you-missing-the-social-media-revolution.html</link>
		<comments>http://trustbite.co.nz/2010/01/are-you-missing-the-social-media-revolution.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 00:33:19 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=443</guid>
		<description><![CDATA[Think social media doesn&#8217;t matter to you, your business or your reputation? Think again!  Socialnomics&#8217; &#8216;Social Media Revolution&#8217; clip on YouTube is doing an excellent job of showing how important social media is, and will continue to be, to all of us &#8211; both as consumers and product and service providers.
There are currently more than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Telco promises in the spotlight</title>
		<link>http://trustbite.co.nz/2010/01/telco-promises-in-the-spotlight.html</link>
		<comments>http://trustbite.co.nz/2010/01/telco-promises-in-the-spotlight.html#comments</comments>
		<pubDate>Tue, 12 Jan 2010 06:54:28 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[reputation winner]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=395</guid>
		<description><![CDATA[Two stories caught my eye this week regarding companies making claims they apparently haven’t been able to keep.
The first is Telecom who’s reached a settlement with the Commerce Commission following its admission it misled around 130,000 broadband customers regarding pricing plans. Apparently it overcharged customers more than $9.5 million between 1999 and 2006 when dial-up [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Building Trust in the New Economy</title>
		<link>http://trustbite.co.nz/2009/12/building-trust-in-the-new-economy.html</link>
		<comments>http://trustbite.co.nz/2009/12/building-trust-in-the-new-economy.html#comments</comments>
		<pubDate>Thu, 31 Dec 2009 04:07:05 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=392</guid>
		<description><![CDATA[2009 was the year the rules changed. The ‘who cares?’ attitude that seemed to dominate so many of our businesses, and personal interactions, up until then finally faced a reality check.  Suddenly, large numbers of us started to care.
We cared about whether our life-savings and investments would still be around for us to draw [...]]]></description>
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		<slash:comments>0</slash:comments>
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