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		<title>Characteristics of Being &#8216;Flawsome&#8217;</title>
		<link>http://trustbite.co.nz/2012/02/characteristics-of-being-flawsome.html</link>
		<comments>http://trustbite.co.nz/2012/02/characteristics-of-being-flawsome.html#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:49:40 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Flawsome]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1727</guid>
		<description><![CDATA[In my recent post about Trendwatching.com&#8217;s ‘Flawsome’ trend I explained what being &#8216;flawsome&#8217; means but didn&#8217;t expand on what I believe some of its characteristics might be. So here they are.
Remember, as an organiastion or individual, being &#8216;flawsome&#8217; is delivering an authentic mixture of being honest about your flaws, being willing to be held accountable [...]]]></description>
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		<title>Are You Prepared to be &#8216;Flawsome&#8217;?</title>
		<link>http://trustbite.co.nz/2012/01/are-you-prepared-to-be-flawsome.html</link>
		<comments>http://trustbite.co.nz/2012/01/are-you-prepared-to-be-flawsome.html#comments</comments>
		<pubDate>Mon, 23 Jan 2012 00:45:08 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1712</guid>
		<description><![CDATA[Although articles and blog posts in January lend themselves well to the &#8216;New Year resolutions&#8217; or &#8216;predictions&#8217; type pieces for the year ahead this year being &#8216;flawsome&#8217; is a trend I think will come to the fore.
&#8216;Flawsome&#8217; came in at number 8 on Trendwatching.com&#8217;s top 12 crucial consumer trends for 2012 and means the more [...]]]></description>
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		<item>
		<title>Season&#8217;s Greetings and a Reputation-Winning Video Clip</title>
		<link>http://trustbite.co.nz/2011/12/seasons-greetings-and-a-reputation-winning-video-clip.html</link>
		<comments>http://trustbite.co.nz/2011/12/seasons-greetings-and-a-reputation-winning-video-clip.html#comments</comments>
		<pubDate>Fri, 23 Dec 2011 01:16:38 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1698</guid>
		<description><![CDATA[Given my expanding family of dogs this year &#8211; we&#8217;re now at 3 &#8211; I thought it apt to give TrustBite&#8217;s last word for the year to the animals again.
Alfie, a Miniature Schnauzer/Jack Russell terrier cross who&#8217;s now 18 months old joined us late April after being put up for adoption in need of a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Celebrity Endorsements a Reputation-Loser?</title>
		<link>http://trustbite.co.nz/2011/12/celebrity-endorsements-a-reputation-loser.html</link>
		<comments>http://trustbite.co.nz/2011/12/celebrity-endorsements-a-reputation-loser.html#comments</comments>
		<pubDate>Thu, 22 Dec 2011 03:31:08 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[Hanover Finance]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Richard Long]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1685</guid>
		<description><![CDATA[The discussion on National Radio&#8217;s &#8216;Afternoons&#8216; programme with Jim Mora yesterday regarding celebrity endorsements was interesting.
Panellists Scott Yorke and Michael Deaker had differing opinions as to the Financial Markets Authority (FMA) might pursue former news anchor, Richard Long, over his involvement as &#8216;frontman&#8217; for failed finance company Hanover Finance in terms of lending his reputation [...]]]></description>
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		<title>Reputation Winners &amp; Losers December 2011</title>
		<link>http://trustbite.co.nz/2011/12/reputation-winners-losers-december-2011.html</link>
		<comments>http://trustbite.co.nz/2011/12/reputation-winners-losers-december-2011.html#comments</comments>
		<pubDate>Tue, 20 Dec 2011 01:54:06 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[reputation loser]]></category>
		<category><![CDATA[reputation winner]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1670</guid>
		<description><![CDATA[In Reputationz News each month I highlight what I consider to be recent reputation winners and losers. They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.
Check out the lists below for my pick of [...]]]></description>
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		<title>John Lewis&#8217; Christmas ad a reputation-winner</title>
		<link>http://trustbite.co.nz/2011/12/please-please-please-make-the-christmas-ad-a-reputation-winner.html</link>
		<comments>http://trustbite.co.nz/2011/12/please-please-please-make-the-christmas-ad-a-reputation-winner.html#comments</comments>
		<pubDate>Mon, 12 Dec 2011 21:43:33 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[John Lewis Christmas advert 2011]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1651</guid>
		<description><![CDATA[This year&#8217;s Christmas advert from UK high-street retailer John Lewis is an out and out reputation winner, which is more than can be said for Littlewoods &#8211; another UK retailer.
Both are cute, featuring children under 5 and a focus on presents, but where the Lewis ad hits the nail on the head in terms of [...]]]></description>
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		</item>
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		<title>Navigating Festive Functions &#8211; A 6-Step Guide</title>
		<link>http://trustbite.co.nz/2011/12/navigating-festive-functions-a-6-step-guide.html</link>
		<comments>http://trustbite.co.nz/2011/12/navigating-festive-functions-a-6-step-guide.html#comments</comments>
		<pubDate>Wed, 07 Dec 2011 23:25:49 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1633</guid>
		<description><![CDATA[Christmas is traditionally the season of goodwill. It&#8217;s also the season of the spectacular social and professional blunder, when too much of a good time &#8211; alcohol, relaxation and momentary flippancy &#8211; can have disastrous, and long-lasting, consequences, both personally and professionally.
The festive season is a reputation minefield that can leave you nursing more than [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who or What&#8217;s Being Played?</title>
		<link>http://trustbite.co.nz/2011/11/who-or-whats-being-played.html</link>
		<comments>http://trustbite.co.nz/2011/11/who-or-whats-being-played.html#comments</comments>
		<pubDate>Sat, 19 Nov 2011 00:28:57 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Teapot Tape]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1616</guid>
		<description><![CDATA[NZ Prime Minister John Key is in hot water and it&#8217;s not cooling off. The &#8216;Teapot Tape&#8217; remains a hot topic of conversation, both in the media and amongst the public, given New Zealand is just one week away from a general election.
So why is it still dominating headlines? The apparently inadvertent recording of a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Increase Engagement Use Your Phone</title>
		<link>http://trustbite.co.nz/2011/11/to-increase-engagement-use-your-phone.html</link>
		<comments>http://trustbite.co.nz/2011/11/to-increase-engagement-use-your-phone.html#comments</comments>
		<pubDate>Thu, 03 Nov 2011 20:54:54 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[values]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1605</guid>
		<description><![CDATA[When was the last time you used your phone to actually speak to someone? Chances are it won&#8217;t be anything like it used to be even just a few years ago, which is a shame because voice-to-voice, in-person communication is one of the most powerful tools we can use to build trust and rapport, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expect the Unexpected &#8211; On and Off the Rugby Field</title>
		<link>http://trustbite.co.nz/2011/10/expect-the-unexpected-on-and-off-the-rugby-field.html</link>
		<comments>http://trustbite.co.nz/2011/10/expect-the-unexpected-on-and-off-the-rugby-field.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 23:40:27 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=1586</guid>
		<description><![CDATA[The overwhelming mood of the nation &#8211; or at least those that followed the Rugby World Cup over the last week or so &#8211; was that the All Blacks would ace the final.
They were the team on form, hadn&#8217;t lost a game during the tournament and were on home turf. The smart money was definitely on the [...]]]></description>
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