<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>TrustBite</title>
	<atom:link href="http://trustbite.co.nz/feed" rel="self" type="application/rss+xml" />
	<link>http://trustbite.co.nz</link>
	<description>Reputation, trust, integrity and word-of-mouth marketing.</description>
	<lastBuildDate>Wed, 28 Jul 2010 06:53:47 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The Price Of Greatness Is Responsibility</title>
		<link>http://trustbite.co.nz/2010/07/the-price-of-greatness-is-responsibility.html</link>
		<comments>http://trustbite.co.nz/2010/07/the-price-of-greatness-is-responsibility.html#comments</comments>
		<pubDate>Wed, 28 Jul 2010 06:53:47 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[BP oil disaster]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=807</guid>
		<description><![CDATA[So BP&#8217;s CEO, Tony Hayward, is to be sent to Russia. Hardly a career highlight after almost 30 years with the company.
Whilst in no way minimising the loss of lives, livelihoods, environmental and economic consequences, the Deepwater Horizon rig explosion provides a near-perfect case-study of how being &#8216;out of touch&#8217; with public opinion, and assuming [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/07/the-price-of-greatness-is-responsibility.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Simple Ways To Protect Your Reputation Online</title>
		<link>http://trustbite.co.nz/2010/07/4-simple-ways-to-protect-your-reputation-online.html</link>
		<comments>http://trustbite.co.nz/2010/07/4-simple-ways-to-protect-your-reputation-online.html#comments</comments>
		<pubDate>Wed, 21 Jul 2010 08:07:47 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Networking]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=798</guid>
		<description><![CDATA[According to the ‘Social Media Revolution’ video from Socialnomics, 96% of Generation Y or Millennials (born between 1980 and 2000 or thereabouts) are part of an online social network and yet the fastest growing segment of Facebook is females aged 55-65 years old.
Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/07/4-simple-ways-to-protect-your-reputation-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have we reached &#8216;Peak Trust&#8217;?</title>
		<link>http://trustbite.co.nz/2010/07/have-we-reached-peak-trust.html</link>
		<comments>http://trustbite.co.nz/2010/07/have-we-reached-peak-trust.html#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:47:04 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=785</guid>
		<description><![CDATA[In terms of trust, is &#8216;business as usual&#8217; what we really want? For many business owners and operators the answer will clearly be &#8216;yes&#8217;.
However, given the ever-expanding list of failed finance companies, apparently less-than-honourabe senior executives and so-called &#8216;professionals&#8217; that turned out to be anything but, a large number of the people I&#8217;m speaking with [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/07/have-we-reached-peak-trust.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Steps To Leading Effectively Through A Crisis</title>
		<link>http://trustbite.co.nz/2010/07/6-steps-to-leading-effectively-through-a-crisis.html</link>
		<comments>http://trustbite.co.nz/2010/07/6-steps-to-leading-effectively-through-a-crisis.html#comments</comments>
		<pubDate>Thu, 01 Jul 2010 06:17:31 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[BP oil spill]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=767</guid>
		<description><![CDATA[Leadership expert Jasbindar Singh hit the nail on the head when she blogged about the six leadership lessons we can learn from BP CEO Tony Hayward&#8217;s behaviour to disaster still occuring in the Gulf of Mexico.
Hayward has attracted much criticism for his apparent inability to demonstrate any kind of genuine empathy for the people, wildlife [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/07/6-steps-to-leading-effectively-through-a-crisis.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Your Customers Willing To Put Their Reputation On The Line For You?</title>
		<link>http://trustbite.co.nz/2010/06/are-your-customers-willing-to-put-their-reputation-on-the-line-for-you.html</link>
		<comments>http://trustbite.co.nz/2010/06/are-your-customers-willing-to-put-their-reputation-on-the-line-for-you.html#comments</comments>
		<pubDate>Mon, 21 Jun 2010 08:21:11 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Word-of-Mouth Marketing]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=753</guid>
		<description><![CDATA[For many businesses, particularly those providing services, more than 85% of business comes from personal referrals and recommendations. Yet many businesses spend thousands of hours, and dollars, trying to acquire new customers, and relatively little time and effort nurturing and retaining their existing ones.
Valuing and retaining your current clients and customers is essential. Not only [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/06/are-your-customers-willing-to-put-their-reputation-on-the-line-for-you.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Tips To Teach Your Children To Protect Themselves And Their Reputation Online</title>
		<link>http://trustbite.co.nz/2010/06/10-tips-to-teach-your-children-to-protect-themselves-and-their-reputation-online.html</link>
		<comments>http://trustbite.co.nz/2010/06/10-tips-to-teach-your-children-to-protect-themselves-and-their-reputation-online.html#comments</comments>
		<pubDate>Tue, 15 Jun 2010 07:11:40 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=744</guid>
		<description><![CDATA[We live in an age of instant global communication and no one knows that better than young people who are incredibly at home in a highly networked world.  What’s also become incredibly apparent is just how vulnerable those same young people are to seriously damaging their reputation by not thinking through long term consequences of [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/06/10-tips-to-teach-your-children-to-protect-themselves-and-their-reputation-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reputation Winners &amp; Losers June 10</title>
		<link>http://trustbite.co.nz/2010/06/reputation-winners-losers-june-10.html</link>
		<comments>http://trustbite.co.nz/2010/06/reputation-winners-losers-june-10.html#comments</comments>
		<pubDate>Wed, 09 Jun 2010 06:41:50 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[reputation loser]]></category>
		<category><![CDATA[reputation winner]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=724</guid>
		<description><![CDATA[Each month in &#8216;Reputationz&#8217; I highlight what I consider to be 3 reputation winners and 3 reputation losers for the month.
They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.
Check out the lists for June [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/06/reputation-winners-losers-june-10.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Steps To A Winning Reputation</title>
		<link>http://trustbite.co.nz/2010/05/7-steps-to-a-winning-reputation.html</link>
		<comments>http://trustbite.co.nz/2010/05/7-steps-to-a-winning-reputation.html#comments</comments>
		<pubDate>Mon, 31 May 2010 08:38:47 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[recommendations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[reputation winner]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=713</guid>
		<description><![CDATA[There are many ways to create, and maintain, a winning reputation, some of which are specific to an industry, or even a business or individual. However, the seven &#8216;Reputation Branding Essentials&#8217; below apply across the board and can help you develop and maintain a reputation that will open doors rather than slam them shut!
1. Keep [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/05/7-steps-to-a-winning-reputation.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video footage reveals the &#8216;Duchess of Hawk&#8217;</title>
		<link>http://trustbite.co.nz/2010/05/video-footage-reveals-the-duchess-of-hawk.html</link>
		<comments>http://trustbite.co.nz/2010/05/video-footage-reveals-the-duchess-of-hawk.html#comments</comments>
		<pubDate>Mon, 24 May 2010 08:05:47 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[reputation loser]]></category>
		<category><![CDATA[Sarah Ferguson]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=703</guid>
		<description><![CDATA[Reputation is a double-edged sword. UK tabloid The News Of The World has scored a coup with its video coverage of the Duchess of York, Sarah Ferguson, discussing access to Prince Andrew in return for more than half a million pounds.
The story is an absolute reputation-winner from the newspaper&#8217;s perspective. It’s certainly captured twitterers and [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/05/video-footage-reveals-the-duchess-of-hawk.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1-day knows how to feel good</title>
		<link>http://trustbite.co.nz/2010/05/1-day-knows-how-to-feel-good.html</link>
		<comments>http://trustbite.co.nz/2010/05/1-day-knows-how-to-feel-good.html#comments</comments>
		<pubDate>Tue, 18 May 2010 04:40:48 +0000</pubDate>
		<dc:creator>Hannah</dc:creator>
				<category><![CDATA[Reputation Branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[reputation winner]]></category>

		<guid isPermaLink="false">http://trustbite.co.nz/?p=693</guid>
		<description><![CDATA[Very occasionally companies or organisations provide excellent examples of how to create a competitive edge simply by being who they are. The email below – a genuine email sent to a genuine customer, who then sent it to me – is one such example. (Personal details have been changed.)
Being friendly without being overly familiar, and [...]]]></description>
		<wfw:commentRss>http://trustbite.co.nz/2010/05/1-day-knows-how-to-feel-good.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
