September 5, 2012
It seems discount or coupon websites have been all the rage over the past few years with a seemingly endless range of businesses promoting themselves in this way and securing sales they might not otherwise have been able to.
Coupon sites are not only great for the consumer, they’re great for the business too. Or are they?
Two articles in the New Zealand Herald recently that were published on the same day revealed two sides to the story. One, an interview with New Zealand’s largest daily-deal site GrabOne, sang the praises of daily-deals or coupon marketing, which is only to be expected. The other, which profiled comments from a range of retailers in the US revealed how discountingGar can be massively difficult for businesses to move away from once clients and customers have got used to the deals, and just how large a negative impact discounting can have on a businesses’ bottom line.
August 28, 2012
I was interested to see NakedOffice.com capturing feedback and comments from people wanting to praise or berate places they’ve worked. All good in principle except posters can comment anonymously – which I think devalues the whole site.
I’ve checked in with NakedOffice’s home page several times over the past week or so and noticed that positive comments are featured pretty prominently on the home page. However, given that we’re eight times more likely to share negative comments than positive ones, I wonder how much of feedback on the site is negative. I’d hazard a guess it’s a majority.
My question is why should people be allowed to post feedback anonymously? Especially if the comments are less than flattering. Don’t get me wrong, I’m not suggesting feedback sites such as this should focus solely on positive feedback. Quite the contrary. (more…)
August 10, 2012
ICT (Information Communication Technology) – mass mail-drops, mass email blasts, annoucements on social media sites, use of mobile devices, audio and video conferencing and so on – are designed to help us reach and engage with existing and prospective customers or stakeholders and build positive relationships with them easily and effectively right? Not necessarily!
As consumers, most of us are well aware that the minute an organisation captures our email address, phone number and so on it’ll be used by them to get in touch with us again to promote their products or services. And in spite of ‘anti-spam’ legislation, many of us feel we are deluged with information and communication from companies that fail to understand how and why we wanted to be communicated with.
Instead of viewing your information storage and communication tools from a technical perspective put yourself in your customer or stakeholder’s shoes and switch your ICT focus from you to them.
Instead of Information make ‘I’ stand for Interests. Critical to ICT success is to ascertain what they are truly interested in. Make sure the information you gather and use is relevant both to them and you. There’s no point promoting cat food to someone who only has dogs even though you might classify them as a ‘pet owner’. You’ll simply end up irritating them and reinforcing their (likely correct) perception that you don’t really care about them as an individual but as part of a homogenous mass of generic possible buyers. (more…)
August 2, 2012
‘The name’s Bond, James Bond.’ It’s a line that’s been used for 50 years and which conjours up images of impeccable suits, fast cars and vodka-martinis – shaken – not stirred.
The espionage era during which Fleming wrote his books has long since passed. So why have Bond movies lasted so long and retained such huge audience appeal? In a word: relevance.
As global circumstances, technology and the way we live and behave generally have changed, so too has Bond. The movies have moved with the times and remained relevant no matter what era they were in.
It seems everyone has their ‘favourite’ Bond with mine being a tie between the original (and some would say best), Sean Connery, and the most recent incarnation, Daniel Craig. Why? Because Connery epitomised the persona of a British spy for his time, whilst Craig does the same thing now. As actors, they shouldn’t be compared against each other, but against the times in which they live out the role. (more…)
July 18, 2012
A reputation carries huge weight for good reason. The bigger the risk the more important reputation becomes.
So the likelihood of British security firm G4S securing Olympics sized contracts in the future have dropped dramatically. Who, after all, will want to risk their own reputation by engaging a firm that has failed in its promise to deliver security services for the one of the world’s largest events so spectacularly?
Having to send in troops and police officers at a moment’s notice to make up for thousands of G4S staff that simply haven’t shown up is a huge embarassment for G4S, the Olympics organisers and the British Government. In fact when I read the news reports here in New Zealand of this momumental stuff-up my first thought was of Fawlty Towers and Monty Python and how closely life imitates art at times. (more…)
July 9, 2012
If you’re feeling so comfortable using Facebook, LinkedIn and other social media sites that you’re tempted to ignore, or even take down, your dot-co or dot-com website and focus your online presence solely on one of your social media profiles, think again.
The more time you spend on social networking sites, the more important it is to have an up-to-date, easy to navigate website of your own. Why?
- Be found easily – Search engines rank dot-co or dot-com URLs highly, often above social media sites. Avoid sending visitors to someone with the same name as you by having your dot-co or dot-com website enhance the ranking of your social media profiles.
- Confirm it’s you – If visitors need to check several profiles before they stumble on yours you’re likely to frustrate them, and may even lose them entirely. If they recognise a photograph or other information from your website it can help confirm the profile they’re looking at is actually you. (more…)
June 27, 2012
One of the biggest reputation damagers there is is failing to listen and track trends. An organisation that puts its head in the sand and ignores a weight of evidence that suggests its customers’ habits are changing risks going out of business pretty quickly.
So it’s no surprise that Fairfax Media and News Ltd in Australia have announced sweeping changes to their operating models that will result in thousands of jobs being axed or significantly changed. The proposed moves also threaten the continued publication of many news titles in print format as more and more readers are moving to online versions of the publications.
For many businesses keeping track of changing trends and technologies can be a burden, something they don’t do pro-actively, and which they feel is a distraction or waste of time, taking them away from the business of doing what they do! (more…)
June 20, 2012
Each month in Reputationz News I highlight what I consider to be recent reputation winners and losers. They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.
Check out the lists below for my pick of recent reputation winners and losers and feel free to leave a comment with nominations for the next issue if you think someone or something should be included.
Advertising agency OgilvyAction for creating a hugely successful ultra-low budget ‘augmented reality‘ promotion for Philips male grooming products in Taiwan, a country where most men are clean-shaven.
SMS (text messaging) for continuing to give on-line instant messaging a run for its money and connecting an estimated 4 billion people worldwide 20 years on from its invention. (more…)
June 7, 2012
Imagine you’ve just received an amazingly positive testimonial from a superbly happy client. After you’ve basked in the glow for a moment of two you immediately add it to your website, right?
If you’re anything like the majority of business people you probably won’t do anything with it. Some people might print it out and file it away in a ‘Nice Feedback’ folder that almost never sees the light of day. Some might even add it to the ‘Testimonials’ page on their website. Most won’t do anything with it at all.
And yet as I mentioned in last month’s Reputationz News, testimonials are massively valuable, being at least eight times more powerful and persuasive than anything we could ever say about ourselves. So why don’t business people use them more effectively?
Part of it may be a self-afflicting ‘tall-poppy’ syndrome. We’re flattered by the feedback but don’t feel we should shout too loudly about it. Or, more likely, we simply don’t know how and where to use testimonials effectively.
So where should you use short testimonials, or elements from long ones? The answer is simple: anywhere you want to positively profile yourself! To make your testimonials work harder put them in or on: (more…)
May 29, 2012
Speaking in public is something many people are asked to do yet it still causes anxiety and fear amongst many.
One of the main reasons for this fear. Fear of looking a fool, fear of of clamming-up, fear of being judged. So practical, useful tips that can help us feel more relaxed and confident when we stand up to present can make a big difference to how we feel and the way we deliver. They can also make a positive difference to the reputation we have as a presenter.
Australian trainer and author Michelle Bowden is an expert in helping people feel more comfortable when presenting, and her monthly online magazine ‘How To Present’ is a ‘must-read’ for anyone looking for useful hints and tips to increase their confidence when speaking.
I was delighted to be invited to contribute my Top 10 Presentation Tips to the April 12 issue, but don’t just read these – check out all the other useful information by viewing ‘How To Present’ online and subscribing for future issues at no charge.
So here are my top tips for presenting effectively:
- Ensure you’re well briefed. Be clear about what the event organiser wants and audience members expect.
- Be prepared. Things don’t always go according to plan. Having a ‘plan B’ up your sleeve will help you be more confident should things go belly-up. (more…)