Reputation Winners & Losers December 2011

In Reputationz News each month I highlight what I consider to be recent reputation winners and losers. They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.

Check out the lists below for my pick of recent reputation winners and losers and feel free to leave a comment with nominations for the next issue if you think someone or something should be included.

Reputation Winners:

John Lewis department store’s Christmas ad. for challenging viewers’ perceptions and judgements in a heartwarming way whilst brilliantly underscoring the ad’s key message. Enjoy!

‘This Is Why I’m Broke‘ website for providing a seemingly endless range of innovative, quirky and just plain ‘out-there’ products designed to part rational, reasonable people from their money!

Air New Zealand’s OneSmart Airpoints debit card for turning an almost worthless piece of plastic into a highly functional, highly valuable travel aid – including becoming a foreign exchange wallet.

Reputation Losers:

Businessman David Steele for failing to read his audience, and offending participants and event attendees, by using inappropriate and offensive ‘humour’ as MC of the Taupo Cycle Challenge.

Ostwall Museum in Germany for failing to protect the $1m ‘When It Starts Dripping From the Ceiling’ artwork from an enthusiastic cleaner who cleaned up the ‘puddle’ it included!

Qantas for grounding all planes without notice leaving thousands of passengers stranded worldwide and raising major doubt at home and abroad about the airline’s ability to keep provide its services as scheduled.

Who or what do you think should be listed? Leave a comment to let me know.