Reputation Winners & Losers June 10

Each month in ‘Reputationz’ I highlight what I consider to be 3 reputation winners and 3 reputation losers for the month.

They can be people, companies or even abstract ideas. Some are fairly obvious. Others are off-beat or quirky. You may or may not agree! The lists are purely my opinion.

Check out the lists for June 2010 below and feel free to leave a comment or email me with nominations for the July issue.

Reputation Winners June 2010:

• The creative genius responsible for bringing to life the most compelling, and simply beautiful, ‘always wear your seatbelt’ ad ever. An absolute ‘must-see’.
• DNZ evidence for proving the world’s longest serving prisoner for a rape conviction had been wrongly convicted almost 30 years ago. 
• Tauranga Perspex for developing a removable perspex shield to enhance the safety of both cab-drivers and their passengers exposed to theft, attack and abuse.

Reputation Losers June 2010:

• TV2 for running an advert during the semi-final show of American Idol that clearly showed which contestants got through to the final before the semi-final had concluded.
• Australia’s ‘Big Four’ banks for allegedly overcharging millions of customers around A$5 billion worth of penalty fees.
• Oil giant BP for the billion dollar disaster continuing in the Gulf of Mexico and business-threatening loss of shareholder confidence.

To view Reputationz online click here and to receive your own copy each month, opt-in here.