1-day knows how to feel good
May 18, 2010
Very occasionally companies or organisations provide excellent examples of how to create a competitive edge simply by being who they are. The email below – a genuine email sent to a genuine customer, who then sent it to me – is one such example. (Personal details have been changed.)
Being friendly without being overly familiar, and allowing your personality to shine through, is almost always a reputation winner! Congratulations to 1-day for a memorable, ‘feel-good’ response to an every-day event.
From: David at 1-day
Sent: Thursday, 6 May 2010 7:29 a.m.
To: Richard
Subject: Invoice from 1-day for PSP game
Dear Richard
Thanks for your order with 1-Day! Invoice # ABCDEFG.
Your product has been painstakingly removed from our shelves, the dust wiped free, and carefully placed inside its packaging. It has gone through a number of checks and all with contamination free sterilised gloves.
A hush echoed through the 100 staff as the final tape locked down the packaging. We all linked arms and swayed in time (except for Luke who was swinging his hips in the opposite direction to everyone else) and sung the 1-day version of ‘I’m leaving… On a jet plane’. Real tears were shed by some of us, who are still coming to terms with the fact the product has left the building for good.
If the suspense is too much you can also track your order’s location in transit using the following details to view the package status:
Courier Company : Courier Post
Tracking Number : OD159X3370XP728NZ
Website : http://www.trackandtrace.courierpost.co.nz/search/OD159X3370XP728NZ
If it’s not showing straight away don’t panic, it’ll just be that we’ve been so keen to let you know your bargain is on its way that the Courier Company haven’t had a chance to update their system yet.
We trust you have enjoyed your 1-day shopping experience and know that your package will be with you very soon. Check out tomorrow’s deals at 12pm – we’ll start working on Luke’s rhythm, while we wait to see you again soon.
Thanks heaps from the team @ 1-day.
152 Collins Road
PO Box 5672
Hamilton
New Zealand
info@1-day.co.nz
www.1-day.co.nz