Reputationz’ predictions for 2010 and beyond

New Year resolutions happen every year, but predictions generally only occur at the turn of a decade. Knowing what might happen before it actually occurs would certainly be handy.

If we could predict what might happen it would certainly give us a competitive edge.  We could be ‘one-step-ahead-of-the-game’, give us an opportunity to maximise every opportunity and put all our efforts into those things likely to generate the greatest reward – whatever we might want that to be.

Moving from the ‘noughties’ to the teen years of the 21st Century  gives us a opportunity, not only to look back on what happend between 2000 and 2009 – think iTunes, the social media explosion and wireless internet – but also to look ahead and predict what might happen during 2010 and beyond.Having been invited to share my predictions for 2010 in a new ebook by Ann Andrews at The Corporate Toolbox, I felt it timely to share them with TrustBite readers as well.  Feel free to post a comment to let me know if you agree with me!

1. Our digital communications will become ‘Faster, Shorter, Further’
2. Word-of-mouth buzz, online and off, will continue to trump paid advertising and promotion
3. ‘Celebrity’ endorsements will lose their attraction, and ‘citizen’ endorsements will become more powerful and influential
4. A consistent, positive online presence will become a must-have, not a nice-to-have
5. ‘Freemium’ will drive ‘Premium’ (‘prove you have what I want before I pay to engage with you’)
6. The total experience will attract and retain customers, not the product or service that’s provided
7. Second chances will be replaced with ‘one strike and you’re out’
8. Growing cynicism. We will be increasingly cynical of the claims companies make
9. We’ll want more of the 4Ts: Truthfulness, Transparency, Trust and Thanks
10. The more valued, and valuable, you make people feel, they more they’ll use and recommend you

Find out what the 38 other business entrepreneurs from all over the world predict in the complimentary ebook by clicking here.