Are you missing the social media revolution?

January 19, 2010

Think social media doesn’t matter to you, your business or your reputation? Think again!  Socialnomics’ ‘Social Media Revolution’ clip on YouTube is doing an excellent job of showing how important social media is, and will continue to be, to all of us – both as consumers and product and service providers.

There are currently more than 200 million blogs with 54 percent bloggers posting content or tweeting daily.  Around 34 percent of these bloggers are posting opinions about products and brands online. What might they be saying about you?

It’s worth giving it some thought as around 78 percent of consumers trust peer recommendations, but only 14 percent trust advertisements.  I wonder why?!

Now, you might think ‘all this web stuff’s not for me’ and you may be right. But celebrities Ashton Kutcher and Ellen DeGeneres currently have more followers on Twitter than the entire population of Ireland, Norway and Panama.

Speaking of Panama, resesarch by Jasons Travel Media confirms the impact social media is having in terms of fundamentally changing the way people plan their travel.

If you want to stay in business, and connect and communicate with the current and next generation of consumers, I’d strongly recommend you find a way of understanding and utilising social media and social networking sites.

Still not convinced? Watch the clip here and then think again (make sure your sound is on).

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

You must be logged in to post a comment.