Choose your joint venture partners wisely
October 19, 2009
Internet marketing Guru, Gihan Perera, posted an excellent piece on his blog this week called ‘There’s a right way and a wrong way to say sorry. This is the right way.’
It’s only a short piece, but definitely worth reading, as it demonstrates two critical essentials in terms of positive reputation branding.
Not only does it demonstrate how important it is to minimise reputation damage by responding swiftly when something damaging occurs, it also highlights why it’s essential you only associate with businesses and individuals you’re willing to put your reputation on the line for in any joint-venture initiatives.
Get it wrong and you could find yourself having to mop up a mess, and dealing with irate clients and customers, because of your joint-venture partner’s inappropriate actions. You may also find your reputation severely dented in the process.
A timely reminder for all of us.